Home entertainment spans household screens, broadcast viewing, streaming platforms, subscriptions and online video. The figures below separate U.S. and UK populations, distinguish surveys from modeled estimates, and identify the measurement periods behind each result.
Key Home Entertainment Statistics
The most useful high-level figures include:
- In 2020, U.S. homes contained an estimated 285 million televisions.
- In 2020, U.S. TV-owning households averaged 2.4 televisions.
- In 2020, 58% of the U.S. television installed base was smart- or connected-capable.
- In 2024, UK individuals aged 4 and over watched 4 hours 30 minutes of in-home video per day.
- In 2024, the TV set carried 84% of UK in-home video viewing among people aged 4 and over.
- In 2024, weekly broadcast-TV reach was 73.8% of UK individuals aged 4 and over.
- In July 2025, streaming represented 47.3% of U.S. TV viewing through television screens.
- In July 2025, YouTube represented 13.4% of U.S. TV viewing through television screens.
- In March 2025, 90% of surveyed U.S. consumers had at least one paid SVOD service in the home.
- In 2025, U.S. subscribing households paid for an average of four SVOD services.
- From 2024 to 2025, average monthly U.S. SVOD spending rose from $61 to $69 among surveyed subscribers.
- In March 2025, 60% of surveyed U.S. SVOD consumers said a $5 monthly price increase would make them likely to cancel their favorite service.
- In 2020, U.S. televisions used an estimated 54 TWh of electricity.
- In 2020, the average U.S. TV was on for 5.8 hours per day.
- In 2020, average active-mode U.S. TV power was 81 W.
- In 2025, 33% of UK YouTube users said they watched YouTube several times a day.
- In July 2025, Squid Game generated 5.4 billion U.S. streaming viewing minutes.
Contents
- TV ownership, hardware and connected-device scale
- Home entertainment viewing time and broadcast reach
- Streaming and connected-TV audience statistics
- Subscription services, prices and churn
- Television energy use and household consumption
- Content, YouTube and major audience trends
TV Ownership, Hardware and Connected-Device Statistics
The U.S. television installed base was large but smaller than its 2010 peak. The Energy Department source describes installed-base estimates and surveys, not annual shipments or sales.
- The U.S. installed base contained about 285 million televisions in 2020.
- TV-owning households averaged 2.4 televisions in 2020.
- The installed base was 19% below its 2010 peak in the 2020 comparison.
- LCD or LED sets represented 90% of the U.S. television installed base in 2020.
- The average TV screen measured 42 inches in 2020, up from 39 inches in 2017.
- Smart- or connected-capable sets represented 58% of the installed base in 2020.
- Among connected-capable TVs, 82% were enabled according to the cited survey; enabled status is not the same as actual viewing or continuous connection.
The technology mix also changed at the model level. The power-density series covered more than 9,000 models and was not sales-weighted, so it should not be read as a household average.
- Average LCD TV power density fell 80% from 2005 to 2015.
- TV model screen size grew 20% from 2010 to 2016, a model-series comparison rather than a household ownership measure.
- The 2020 U.S. TV installed base used 92% of its energy in on mode.
Source: Display Energy Use in Homes: Ownership, Power, Usage, and Trends. These DOE/Fraunhofer figures describe the U.S. television installed base, with the stated survey and modeling limitations.
Home Entertainment Viewing Time and Broadcast Reach
Ofcom’s 2025 UK report uses BARB as-viewed data across TV sets and other devices connected through the home’s Wi-Fi. Its categories are not interchangeable: in-home video, broadcaster content, broadcast TV, BVoD and recorded playback measure different slices of activity.
- UK individuals aged 4 and over watched 4 hours 30 minutes of in-home video per day in 2024.
- The TV set carried 84% of UK in-home video viewing in 2024.
- Average broadcast-TV viewing on TV sets fell 4% year over year to 2 hours 24 minutes per day in 2024.
- Weekly broadcast-TV reach was 73.8% of UK individuals in 2024, down 1.7 percentage points year over year.
Age differences were substantial in weekly reach and broadcaster-content use:
| UK audience, 2024 | Measure | Result |
|---|---|---|
| People aged 65+ | Weekly broadcast-TV reach | 94% |
| People aged 16–24 | Weekly broadcast-TV reach | 45% |
| People aged 16–34 | Broadcaster share of in-home video | 25% |
| People aged 75+ | Broadcaster share of in-home video | 90% |
Across UK individuals aged 4 and over, broadcaster content accounted for 56% of in-home video viewing in 2024, compared with 57% in 2023. BVoD viewing averaged 25 minutes per person per day, compared with 23 minutes for recorded playback of live channels.
Source: Media Nations 2025 – UK Report. The report’s reach and viewing measures are UK-specific and use the definitions described above.
Streaming and Connected-TV Audience Statistics
Nielsen’s The Gauge measures consumption through a U.S. television screen, not all viewing on phones, tablets or computers. Its July 2025 interval ran from June 30 through July 27 and followed a Monday–Sunday broadcast calendar.
| U.S. TV-screen category or platform | Share of TV viewing, July 2025 |
|---|---|
| Streaming | 47.3% |
| Cable | 22.2% |
| Broadcast | 18.4% |
| YouTube | 13.4% |
| Netflix | 8.8% |
| The Roku Channel | 2.8% |
Streaming reached a record 47.3% of U.S. TV viewing in July 2025, while cable accounted for 22.2% and broadcast for 18.4%. Platform shares are portions of total TV viewing, so Netflix’s 8.8% is not a share of streaming-only viewing and is not household penetration.
Month-to-month movement also differed by platform:
- Netflix viewing increased 5% from June to July 2025.
- The Roku Channel’s viewing increased 7.5% from June to July 2025.
- YouTube viewing increased 2% month over month in July 2025, while viewing among 18–24-year-olds rose 8%.
- In the UK, 27% of 4–15-year-olds started their TV journey with an SVoD service, 26% with linear TV and 20% with YouTube in the 2025 reporting on 2024–2025 behavior.
Home Entertainment Subscription Prices and Churn
Deloitte’s 2025 Digital Media Trends describes a U.S. survey population and reported consumer responses, not a universal household bill. The March 2025 SVOD comparison included n=3,229 subscribers.
- 90% of surveyed U.S. consumers aged 14 and over had at least one paid SVOD service in the home in March 2025.
- The average subscribing household paid for four SVOD services in 2025.
- Gen Z and millennial subscribers averaged five paid SVOD services in 2025.
- Average monthly SVOD spending rose from $61 in 2024 to $69 in 2025, a reported 13% increase among surveyed U.S. subscribers.
- The current average premium ad-free SVOD price was about $16 per month in 2025.
- Surveyed subscribers said $14 per month was the right price for a favorite ad-free service, while $25 was too expensive.
- 60% of respondents said a $5 monthly price increase would make them likely to cancel their favorite SVOD service.
- SVOD churn exceeded 50% among both Gen Z and millennial respondents during the six months preceding March 2025.
- 49% of surveyed U.S. consumers had cable or satellite TV in 2025, down from 63% three years earlier.
The spending figures are self-reported, and the cancellation result measures stated intent rather than observed cancellations. Cable and satellite are combined in the trend measure.
Source: 2025 Digital Media Trends.
Television Energy Use and Household Consumption
DOE/Fraunhofer estimates show a distinction between lower average active-mode power and higher household usage. The 2020 usage results also cover the COVID-19 period, and the reported changes are not experimental causal estimates.
- U.S. televisions used about 54 TWh of electricity in 2020, where TWh means one billion kWh.
- TV electricity use was 54% higher in 2020 than in 2017, with the increase attributed mostly to higher usage.
- Average TV energy use was 188 kWh per year per TV in 2020.
- Average active-mode TV power was 81 W in 2020, 27% below the 2005 peak.
- Average TV on-time was 5.8 hours per day in 2020, 50% higher than in 2017.
- Primary TVs averaged 8.2 hours of on-time per day in 2020, compared with 6.1 hours in 2017.
- Survey respondents reported a 1.5-hour-per-day average increase in TV on-time attributed to COVID-19 in 2020.
The model is therefore not simply “bigger screens use more electricity.” Screen efficiency improved, while the installed base, active time and pandemic-period usage shaped total consumption.
Source: Display Energy Use in Homes: Ownership, Power, Usage, and Trends.
Home Entertainment Content, YouTube and Major Audience Trends
Online video and major titles add another layer to home entertainment measurement. YouTube survey responses describe selected content types and frequency, while Nielsen title figures describe U.S. streaming minutes or a single cable telecast.
- In the UK, 33% of YouTube users said they used YouTube several times a day in 2025, rising to 45% among YouTube Premium users.
- 59% of UK YouTube users most often watched videos up to 15 minutes long, excluding Shorts, in the 2025 survey.
- Among UK 13–17-year-olds, 66% selected funny videos, jokes, pranks or challenges as watched content, and 50% selected gaming videos.
- Among UK adults aged 18 and over, 49% selected music and 47% selected how-to content as watched YouTube content.
The leading U.S. streaming titles in Nielsen’s July 2025 interval were close in viewing volume. Squid Game generated 5.4 billion viewing minutes, while Love Island USA generated 5.3 billion U.S. streaming viewing minutes.
For a broadcast comparison, the MLB Home Run Derby was the top cable telecast in July 2025 with 5.3 million U.S. viewers. That is a single-telecast audience and should not be treated as total sports viewing or as directly equivalent to streaming minutes.
In the UK, Gavin & Stacey: The Finale averaged 18.6 million viewers across BBC One and BBC iPlayer on TV sets in 2024. The title-level figure uses the reported BBC One/iPlayer TV-set measurement.
Source: Media Nations 2025 – UK Report and Streaming Cranks Up the Heat in July, Accounts For Nearly Half of All TV Viewing in Nielsen’s The Gauge.