Netflix reported more than 300 million paid memberships in over 190 countries in its December 2025 company description. That figure counts paid memberships rather than unique people. The following statistics show Netflix’s global engagement, regional business, viewing patterns, advertising expansion, and production footprint, with periods and definitions kept explicit.
Table of contents
- Global scale and engagement
- Regional memberships and revenue
- Average revenue and membership growth
- What members watched in 2024
- What members watched in 2025
- Advertising and business footprint
Global scale and engagement
Netflix’s scale is visible in both account coverage and viewing time. The company described more than 300 million paid memberships across over 190 countries in December 2025. A membership is a paid account, not a count of unique individuals, so it should not be read as a population estimate. Q4 2023 Shareholder Letter
Members watched more than 94 billion hours globally during January through June 2024. Non-English stories represented nearly one-third of viewing in that period, indicating that Netflix’s audience activity was not limited to English-language productions. These are company engagement measures, and the viewing metric reflects Netflix’s reporting coverage and definitions. What We Watched the First Half of 2024
The Bridgerton universe generated 189 million views in the first half of 2024, while season 3 generated 92 million views in less than two months. Netflix defines a view as total hours viewed divided by runtime, so these figures are not equivalent to the number of people who watched a title. What We Watched the First Half of 2024
Viewing remained above 94 billion hours in July through December 2024, up 5% year over year. The report covered about 99% of Netflix video watch time. No single title represented more than 1% of total viewing in that half-year; Squid Game season 2 represented 0.7%. This distribution suggests that overall engagement was spread across a very large catalog rather than concentrated in one program. What We Watched the Second Half of 2024
Regional memberships and revenue
Netflix reports streaming activity in four regional operating groups: UCAN, EMEA, LATAM, and APAC. The figures below compare Q4 2023 with Q2 2024. Revenue is reported in U.S. dollars, while memberships are paid memberships rather than unique people.
| Region | Q4 2023 memberships | Q4 2023 revenue | Q2 2024 memberships | Q2 2024 revenue |
|---|---|---|---|---|
| UCAN | 80.13 million | $3.931 billion | 84.11 million | $4.296 billion |
| EMEA | 88.81 million | $2.784 billion | 93.96 million | $3.008 billion |
| LATAM | 46.00 million | $1.156 billion | 49.25 million | $1.204 billion |
| APAC | 45.34 million | $963 million | 50.32 million | $1.052 billion |
In Q4 2023, EMEA had the largest reported membership base among the four regions at 88.81 million, while UCAN generated the highest quarterly streaming revenue at $3.931 billion. By Q2 2024, EMEA memberships stood at 93.96 million and UCAN revenue at $4.296 billion. The comparisons are reported regional figures, not an estimate of individual household penetration. Q4 2023 Shareholder Letter; Q2 2024 Shareholder Letter
APAC increased from 45.34 million paid memberships in Q4 2023 to 50.32 million in Q2 2024, while its streaming revenue rose from $963 million to $1.052 billion. LATAM increased from 46.00 million to 49.25 million memberships, with revenue moving from $1.156 billion to $1.204 billion. These period-to-period changes should not be treated as annualized growth rates. Q4 2023 Shareholder Letter; Q2 2024 Shareholder Letter
Average revenue and membership growth
Netflix’s average revenue per membership, or ARM, is streaming revenue divided by average paid memberships and months. Netflix states that this measure excludes sales taxes and value-added tax. For Q4 2023, ARM was $16.64 per membership per month in UCAN, $10.75 in EMEA, $8.60 in LATAM, and $7.31 in APAC. These are derived company measures, not listed subscription prices. Q4 2023 Shareholder Letter
| Region | Q4 2023 ARM | Q4 2023 paid net additions |
|---|---|---|
| UCAN | $16.64 | 2.81 million |
| EMEA | $10.75 | 5.05 million |
| LATAM | $8.60 | 2.35 million |
| APAC | $7.31 | 2.91 million |
Paid net additions are quarterly net additions, not gross sign-ups. EMEA recorded the largest Q4 2023 net addition in this comparison at 5.05 million. UCAN combined the highest ARM with 2.81 million net additions, while APAC recorded 2.91 million additions at a lower reported ARM. Q4 2023 Shareholder Letter
For Q2 2024, paid memberships grew 7% year over year in both UCAN and EMEA. LATAM grew 16% year over year on a foreign-exchange-neutral basis. That comparison assumes prior-year exchange rates and excludes realized hedging effects. APAC paid memberships declined 6% year over year. These rates are company-reported regional comparisons and are not forecasts. Q2 2024 Shareholder Letter
What members watched in 2024
Netflix’s first-half 2024 viewing report ranked titles using views calculated from total hours viewed divided by runtime. Damsel generated 144 million views globally from January through June 2024. Fool Me Once generated 108 million, Society of the Snow generated 104 million, and Young Sheldon generated 106 million across six seasons. The Young Sheldon figure is an aggregate across those seasons, not a single-season result. What We Watched the First Half of 2024
The same report said that four cited UK shows accounted for four of Netflix’s ten biggest shows in the first half of 2024. That is a company-selected top-10 comparison, not a measure of all UK television viewing or a country-specific audience share.
The second half brought another large title-level result: Squid Game season 2 generated 87 million views from July through December 2024. It premiered six days before the reporting period ended, so the result reflects a short available window within that half-year. What We Watched the Second Half of 2024
Together, the reports show why title rankings need context. A view is normalized by runtime, release windows differ, and multi-season totals combine episodes or seasons. They are useful for comparing Netflix’s reported engagement metric, but they are not unique-viewer counts.
What members watched in 2025
Netflix viewing exceeded 95 billion hours globally in the first half of 2025. The report captured about 99% of all viewing. More than one-third of viewing came from non-English-language titles, and ten of the 25 most-watched series were non-English. Nearly half of viewing for Netflix Originals came from titles that debuted in 2023 or earlier, showing that older releases remained a substantial part of Originals engagement. What We Watched the First Half of 2025
Adolescence was the most-watched show in that period with 145 million views. Squid Game drew 231 million views across all three seasons. Because the Squid Game figure combines three seasons, it should not be compared directly with a single-season figure without keeping the scope visible. Both figures use Netflix’s hours-divided-by-runtime view definition. What We Watched the First Half of 2025
The 2025 figures also extend the language pattern seen in 2024. Non-English viewing was nearly one-third in the first half of 2024 and more than one-third in the first half of 2025. The supplied reports use rounded descriptions, so these shares should be read as approximate company statements rather than precise percentages.
Advertising and business footprint
Netflix’s business footprint extends beyond memberships and viewing. In the United Kingdom, Netflix’s share of TV time was 9.0% in Q1 2025, according to the BARB measure cited by Netflix. That was 1 percentage point higher than in Q1 2024. In the same cited comparison, BBC had about 20% of UK TV share and ITV about 13%; those BBC and ITV figures included linear and streaming viewing, so the comparison is not like-for-like with a single-service measure. Q1 2025 Shareholder Letter
Netflix said it had invested more than $6 billion in the UK creative community since 2020 and had worked with more than 50,000 UK cast and crew members over approximately the prior four years. The participation figure is cumulative company-reported involvement, not a count of full-time employees. Its UK production hub at Shepperton Studios featured 20 sound stages in Q1 2025. Q1 2025 Shareholder Letter
Netflix expected to be in production with more than 100 UK productions in 2025. This is a forward-looking company expectation, not an observed final count. Keeping that distinction matters when comparing production plans with completed output.
The advertising operation also reached defined milestones. Netflix launched its in-house Ads Suite in the United States on April 1, 2025. By Q1 2025, the company offered programmatic advertising capability in UCAN, EMEA, and LATAM, while describing an APAC launch as forthcoming. These statements establish capability and timing; they do not measure advertising revenue or campaign performance. Q1 2025 Shareholder Letter