YouTube is a global video platform with a footprint spanning more than 100 countries and 80 languages. The figures below separate company-reported scale, survey-based adoption, measured audience activity, in-home viewing and Alphabet-reported advertising revenue, because these measures describe different parts of YouTube’s reach.
Key YouTube Statistics
The most useful headline figures cover global scale, adoption, engagement, connected-TV behavior and commercial activity:
- In 2025, YouTube operated in more than 100 countries worldwide.
- In 2025, YouTube operated in 80 languages globally.
- YouTube reported that viewers watched more than 1 billion hours of video per day worldwide in 2025.
- In 2024, 85% of U.S. adults said they had ever used YouTube.
- In 2024, more than 90% of U.S. adults under 50 said they had used YouTube.
- In 2024, 65% of U.S. adults ages 65 and older said they had used YouTube.
- In September–October 2024, 90% of U.S. teens ages 13–17 said they had used YouTube.
- In September–October 2024, 73% of U.S. teens ages 13–17 said they used YouTube daily.
- In September–October 2024, 15% of U.S. teens ages 13–17 said they used YouTube almost constantly.
- In May 2024, 54% of UK online adults visited YouTube daily.
- In May 2024, UK adult YouTube visitors watched an average of 21 videos per visitor per day.
- In May 2024, UK adult YouTube visitors spent an average of 47 minutes per day on the service.
- In the first half of 2024, 39% of UK in-home YouTube broadband viewing occurred on TV sets.
- In the first half of 2024, UK in-home YouTube viewing averaged 38 minutes per person aged 4+ per day.
- In 2024, 32% of U.S. adults regularly got news from YouTube.
- In Alphabet’s 2024 fiscal year, YouTube advertising revenue was $36.147 billion.
Contents
- Global YouTube reach and platform scale
- YouTube usage statistics among U.S. adults
- YouTube teen and demographic statistics
- YouTube viewing time and daily engagement
- YouTube on TV screens and connected viewing
- YouTube news, creators and advertising revenue
Global YouTube Reach and Platform Scale
YouTube’s global statistics describe the service’s operating footprint and aggregate viewing rather than a directly measured user count. The company’s 2025 report says the platform operated in more than 100 countries and 80 languages, while viewers collectively watched more than 1 billion hours of video each day worldwide.
These are company-reported platform figures. The “more than 1 billion hours” measure is an estimate, and the supplied summary does not provide a detailed measurement definition; it should not be treated as a precisely measured daily average for every market.
| Global platform measure | Reported figure | Period and scope |
|---|---|---|
| Countries of operation | More than 100 | 2025 report; global platform |
| Languages supported | 80 | 2025 report; global platform |
| Daily viewing | More than 1 billion hours | 2025 report; global platform estimate |
Source: New report unpacks a 20 year entertainment revolution.
YouTube Usage Statistics Among U.S. Adults
Pew Research Center’s 2024 survey shows YouTube had broad reported adoption among U.S. adults. 85% of U.S. adults said they had ever used YouTube, compared with 70% for Facebook and 50% for Instagram; these are ever-use responses, not monthly or daily active-user measures.
Age differences were visible but did not remove YouTube’s broad reach. More than 90% of U.S. adults under 50 reported using YouTube, compared with 86% of adults ages 50–64 and 65% of adults ages 65 and older.
| U.S. adult group | Ever used YouTube | Period |
|---|---|---|
| All adults | 85% | 2024 |
| Under age 50 | More than 90% | 2024 |
| Ages 50–64 | 86% | 2024 |
| Ages 65+ | 65% | 2024 |
For comparison, Pew reported 70% ever-use for Facebook and 50% for Instagram among U.S. adults in 2024. The platform comparisons use the same broad ever-use concept, but they do not indicate how often people use each service.
Source: 5 facts about Americans and YouTube.
YouTube Teen and Demographic Statistics
Pew’s online survey of 1,391 U.S. teens ages 13–17 was conducted from September 18 to October 10, 2024 and weighted to the population of teens living with parents. 90% said they had ever used YouTube, down from 95% in 2022; the comparison reflects cross-sectional survey estimates rather than a tracked panel.
Daily use was also substantial. 73% of U.S. teens said they used YouTube daily, including 15% who described their use as almost constant, although these frequency categories are self-reported and do not measure minutes watched.
The survey found several subgroup differences:
- 93% of teen boys and 87% of teen girls said they used YouTube in 2024.
- 19% of teen boys and 11% of teen girls reported almost-constant use.
- 92% of teens ages 15–17 and 87% of teens ages 13–14 said they used YouTube.
- 96% of U.S. teens used the internet daily, a broader behavior than YouTube use.
- About half of teens ages 15–17 said they were online almost constantly, compared with 38% of teens ages 13–14; this is general internet behavior, not YouTube-specific use.
Source: Teens, Social Media and Technology 2024.
YouTube Viewing Time and Daily Engagement Data
Ipsos iris measurement of UK internet users ages 18+ provides a more activity-focused view than ever-use surveys. Across smartphones, tablets and computers, 54% of UK online adults visited YouTube daily in May 2024, up from 43% in May 2023.
Among UK adult YouTube visitors, the average was 21 videos per visitor per day and 47 minutes per visitor per day in May 2024. These averages apply to visitors measured by Ipsos iris, not to every UK adult.
| UK YouTube activity measure | May 2024 result | Population or device scope |
|---|---|---|
| Daily reach | 54% | UK online adults |
| Videos per day | 21 | Adult visitors |
| Minutes per day | 47 | Adult visitors |
| Women’s daily time | 40 minutes | Adult visitors |
| Men’s daily time | 54 minutes | Adult visitors |
Smartphones accounted for 54% of measured time, equal to 26 minutes per day. UK adult visitors spent 11 minutes per day on tablets and 11 minutes per day on computers; the device percentages are rounded and cover smartphones, tablets and computers.
Women represented 95% and men 93% of UK online adult YouTube reach in May 2024. These are Ipsos iris reach estimates among UK internet users ages 18+, not shares of total viewing time.
Source: Online Nation 2024 report.
YouTube on TV Screens and Connected Viewing Trends
YouTube use increasingly appears in household-TV measurement as well as browser and mobile measurement. Barb data cited by Ofcom found that 39% of UK in-home YouTube broadband viewing was on TV sets in May 2024.
The Barb measure covers in-home viewing over household broadband or Wi-Fi, including TV sets and other home devices. It excludes cellular and out-of-home viewing, so it is not directly interchangeable with Ipsos iris measurement.
| UK in-home YouTube measure | Earlier period | Later period |
|---|---|---|
| Viewing per person aged 4+ per day | 35 minutes in H1 2023 | 38 minutes in H1 2024 |
| TV-set viewing per person aged 4+ per day | 11 minutes in H1 2023 | 15 minutes in H1 2024 |
| Children ages 4–17, TV-set viewing | — | 25 minutes per day in H1 2024 |
| Ages 18–24, TV-set viewing | — | 18 minutes per day in H1 2024 |
Ofcom reports that overall in-home viewing rose from 35 to 38 minutes per day between H1 2023 and H1 2024, while TV-set viewing rose from 11 to 15 minutes. The source reports an 18% year-over-year increase for children ages 4–17 and a 50% increase for viewers ages 18–24 in TV-set viewing during the same comparison period.
A separate Ofcom and Barb analysis reported 39 minutes per day of YouTube at home for UK people in 2024, including 16 minutes through the household TV set. UK adults ages 16–34 watched 18 minutes of YouTube per day on TV, while 20% of children ages 4–15 went straight to YouTube when switching on the TV.
Among people ages 55+, YouTube content watched on TV rose from 6 minutes per day in January 2023 to 11 minutes in December 2024. In annual viewing-share terms, 42% of YouTube viewing by UK people ages 55+ was on a TV set in 2024, up from 33% in 2023.
Sources: Online Nation 2024 report and Tuning into YouTube: UK’s media habits revealed.
YouTube News, Creator and Advertising Statistics
YouTube is also part of the information and creator economy. 32% of U.S. adults regularly got news from YouTube in 2024, up from 23% in 2020 and close to Facebook’s 33% in 2024; platforms were not mutually exclusive and the measure captures self-reported regular news use, not all viewing.
Among U.S. news consumers who regularly got news from YouTube, 57% were men and 42% were women in 2024. Separately, 24% of U.S. adult YouTube users regularly got news from news influencers on any social-media site, so that figure is not specific to YouTube.
Pew’s recent analysis of sampled U.S. news influencers, cited in 2025, found that 44% had a presence on YouTube. Within the sampled YouTube news influencers, 68% were men and 28% were women, and 80% monetized content in some way, including subscriptions, donations or merchandise; these sample-based figures do not represent all creators or channels.
Alphabet’s financial reporting provides a separate measure of commercial scale:
| YouTube advertising revenue | Reported amount | Period |
|---|---|---|
| YouTube ads | $31.510 billion | Alphabet fiscal year 2023 |
| YouTube ads | $36.147 billion | Alphabet fiscal year 2024 |
| Reported increase | $4.6 billion | 2023 to 2024 |
YouTube advertising revenue was $36.147 billion in the year ended December 31, 2024, compared with $31.510 billion in 2023. Alphabet also reported that YouTube ads represented approximately 13.7% of its $264.590 billion in 2024 Google advertising revenue; this is a derived ratio from rounded reported figures, and Google advertising is broader than YouTube advertising.
The advertising figures cover ads revenue reported by Alphabet and do not include all YouTube subscription or creator-economy revenue. They therefore should not be read as a complete measure of YouTube’s total economic activity.
Sources: 5 facts about Americans and YouTube and Alphabet 2024 Annual Report.